The future of technology-enabled care is shifting. It is ATEL’s mission to deliver the right tools to individuals with disabilities to enable them to complete everyday tasks for themselves, while also delivering on the promise to help local authorities reduce their already overstretched care budgets.
Juno has been hired to help raise the profile of ATEL across the private and public sector, along with helping to raise awareness of its product offering. Juno also supports the company with social media and blogging activity.
With the company still in its infancy, Juno has also been tasked with helping to get collateral in place from a wider marketing perspective including brochures, presentations and video case studies.
Delivery and results
ATEL is trying to change the assistive technology industry, pushing a move towards preventative and proactive technology instead of traditional reactive fall detectors.
Juno has utilised the knowledge and experience within the team and has secured key coverage of their ‘hero product’ in the Telegraph, The Times and BBC One Show as well as across regional news channels.
Efforts have been concentrated on writing and securing larger features in key trade publications including Enable, Able, Inspire, Care Talk, Tomorrow's Care, Public Sector Building and Inside Housing, all of which have been a minimum of one page.
The team has also worked with ATEL on award entries, including the award application for Naidex Professional Award, which they won in March 2017.
ATEL is one of the UK’s leading solution providers of assistive technology to the public and private sectors, as well as offering the latest in innovative assistive technology to the wider UK market.