What is PR? And what can it do for me?

27th April 2017

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Have you ever wondered what a public relations agency could do for your business? Or more fundamentally, what PR actually is? This article covers the nuts and bolts, to give you a clearer idea why it could be the best investment you make this month.

What is PR? And what can it do for me?

Have you ever wondered what a public relations agency could do for your business? Or more fundamentally, what PR actually is? This article covers the nuts and bolts, to give you a clearer idea why it could be the best investment you make this month.

In today’s overcrowded multimedia world, it’s becoming increasingly difficult for businesses to communicate with consumers about their brand. Whether you’re looking to build trust in a new product or to bring prominence to your name, a public relations agency can help.

What is a PR agency? Like advertising and marketing agencies, we want to make your company look as good as possible, but our route to achieving this is different. A PR agency will promote your business to the public via editorial coverage – using stories on websites, magazine articles, social media content, TV features or trade press editorial to suit your specific needs.

So how PR agencies work? When you engage with a PR professional, first and foremost, we’ll listen to you and unearth what it is you want to achieve. This will be followed with a thorough analysis of your business so we can ascertain your positive messages. We’ll then translate these into stories, which the media will find interesting and news worthy.

What can a PR agency do for me? Our primary aim is to create a communications strategy that gets your message in front of the right target consumer. Media relations is the main method we use. We will work with you to create content – like press releases, articles, whitepapers, case studies and blog posts ­– and pitch this content to our media contacts and bloggers.

Drawing on our expertise, we can offer them editorial that they can use on their website, in their publication or on their show. You can also use this content on your own website. We can also facilitate face-to-face opportunities for you to sell your brand or product. These can include Q&A sessions, events and launches.

PR is also a valuable investment when it comes to releasing bad news. We can help put a positive spin on a crisis, mitigating the damage of a potentially negative story that you need to tell.

Why can’t I just contact the media myself? Where a good PR agency comes into their own is via the relationships they have forged with journalists. We’ve already explained how we do this* in a previous blog, but here’s a re-cap. By investing time – and it’s not a quick win – we build close relationships with journalists. Knowing what individual journalists are interested in, we have a much higher chance of getting your story under the nose of the right person, and ultimately, published in a respected or high profile media outlet. Without these relationships, it’s virtually impossible to get your story told at all.

A PR agency like Juno, who specialise in xxxxxxxxxx, have a proven track record creating successful opportunities for a range of brands through relationships with key media contacts. It’s results like this that brands struggle to achieve on their own. Why not talk to us and see how we could get your story told?

If you would like to discover how we can drive your public relations please contact us